Dating Apps End Their Best Month of Revenue Ever
This is a single insight from This Week in Apps - Silent Millionaires. Check out the full article for more insights.
It's 2025 and while AI is the hottest trend dating apps are still printing money. In April, the top three cashed their biggest checks yet. Even Bumble!
I analyzed the revenue generated by Tinder, Bumble, and Hinge expecting spending to stagnate now that there are so many alternatives. But that isn't the case at all.
Let's start with a big number - $4B. That's how much users spent in those three apps since the beginning of 2024.
This massive haul is a result of all three increasing prices and getting even more aggressive about monetization, introducing new subscription tiers and things users can spend on.
Hinge's basic subscription, which has a variable cost based on age and location, can cost as much as $45/mo. This same subscription cost less than half in 2020.
Bumble and Tinder have both done the same, and while I'm sure these high costs are prohibitive for some, the resulting revenue is still higher and growing.
Hinge, which is the smallest of the three, ended April with $64M of gross revenue (what users paid), up 67% from January of 2024. At this rate I expect Hinge to catch up to Bumble, which seems to be operating in slow motion lately, in just a few months.
Bumble has lost momentum in the last year, but even it is seeing revenue rise. According to our estimates, users spent $76M in app in April, up 25% from January of 2024. Not as high as Hinge, but still respectable. Bumble's revenue growth came despite the platform angering many of its users by making changes to the app and taking away free functionality, which shows the demand for dating apps has shifted from a "want" to a "need".
And last, but certainly not least, quite the opposite actually, is Tinder. The king of dating saw a whopping $171M of gross revenue (before fees) in April, up 35% from January of 2024.
Despite the competition, shifting trends, and even economic uncertainy, the OG dating apps are still the most popular and most trusted. I don't think that's going to change any time soon.
App Intelligence for Everyone!
The insights in this report come right out of our App Intelligence platform, which offers access to download and revenue estimates, installed SDKs, and more! Learn more about the tools or schedule a demo with our team to get started.
Are you a Journalist? You can get access to our app and market intelligence for free through the Appfigures for Journalists program. Contact us for more details.
All figures included in this report are estimated. Unless specified otherwise, estimated revenue is always net, meaning it's the amount the developer earned after Apple and Google took their fee.
