Insights

Insights 7/12/24

This is The Most Important Trend Every App Developer Must Know About

A few weeks ago I gave the opening talk at the App Promotion Summit in NYC and being the keynote I wanted to summarize w...


Insights 7/12/24

Subscription Apps Share of Revenue Hit an All-Time High This Year

Browsing the App Store and Google Play top charts, it's very clear more and more apps are making money through subscript...


Insights 7/12/24

App Downloads Dropped Again... The Most Downloaded Apps in the World in June

I crunched the numbers and rounded up the most downloaded apps in the world in June. Unlike May, which was incredibly st...


Insights 7/12/24

App Revenue Remains Strong in June - The Highest Earning Apps in the World

App revenue has been on the rise in the last year, and looking back at our highest-earning apps charts, it's clear the l...


Insights 7/12/24

Which Types of Apps Get the Most Downloads and Make the Most Money?

Which types of apps get the most downloads? And which make the most money? I analyzed the top 100 apps and games in the...


Insights 6/21/24

GPT-4o Reversed the Trend for OpenAI and Delivered Its Biggest Month of Revenue

May was the biggest month ever for ChatGPT's mobile app. It reversed the decline in downloads and netted the app its big...


Insights 6/21/24

iPhone owners are paying millions for QR code readers

People ask me if there are still opportunities to make money with apps and they're somehow surprised when I say yes. I ...


Insights 6/21/24

Netflix's Game Portfolio is Dominated by a Single Game

Netflix has been not-so-quietly building out its mobile games portfolio for quite a while now. As of June, the collectio...


Insights 6/21/24

The Fitness App That's Beating All the Trends and Making All the Money

Over the last few years, it's become common to see apps get fewer downloads but make more money. Especially apps that ha...


Insights 6/21/24

Apple Takes on Blackmagic with Final Cut Camera

Last week, Apple released a new standalone camera app called Final Cut Camera. Perfect timing considering we'll be able ...


Insights 6/14/24

Investigating the Apps (That Could Be) Made Redundant by iOS 18

It's become sort of a guessing game come every WWDC which app (or type of apps) will Apple sherlock in the latest versi...


Insights 6/14/24

The Future of Social Platforms is... Small?

I noticed a new name inching its way up the top charts last week - ten ten. The app calls itself a walkie-talkie for yo...


Insights 6/14/24

BeReal Finally Got its Exit - But Why?

While most of us were busy checking out iOS 18, popular hyper casual game developer Voodoo Games announced it had acquir...


Insights 6/14/24

The King is Back on Top - The Most Downloaded Games in the World

I crunched the numbers and ranked the most popular mobile games on the App Store and Google by downloads. I'm happy to ...


Insights 6/14/24

Game Revenue is Still Growing, But Slower - The Highest Earning Games in the World

I crunched the numbers and ranked the highest-earning games across the App Store and Google Play by net revenue - what t...


Insights 6/7/24

Supercell's Squad Busters Just Bested Brawl Stars' First Week Haul

The past several days have been some of the biggest for mobile gaming in recent memory. Not only did we get the global r...


Insights 6/7/24

Temu's at It Again - The Most Downloaded Apps in the World

Apps have been busy getting downloads in May. I crunched the numbers and ranked the ones that got the most. There was a ...


Insights 6/7/24

Anime is Going Mainstream - The Highest-Earning Apps in the World

I crunched the numbers and ranked the highest-earning mobile apps in the world in May, and let me tell you, May continue...


Insights 6/7/24

The Game That Got Big While No One Was Looking

There are currently six games in the top-grossing list of apps and games in the US App Store. Just six - 30. Monopoly Go...


Insights 6/7/24

X's Mobile Revenue Declines for Second Month in a Row

Twitter, I mean X, is going through a strange period these days. Downloads are recovering after the abrupt name change l...


Insights 5/31/24

How Many Apps and Games Get More Than 1,000,000 Downloads Every Month?

A million is a nice number, right? I was curious, how many mobile apps and games get a million or more downloads every m...


Insights 5/31/24

Four Unknown VPN Apps Have Taken Over the US App Store

I noticed a few VPNs on the Most Downloaded Apps list on the App Store today. It's not abnormal to see one somewhere in ...


Insights 5/31/24

Is Crypto Heating Up Again? Phantom Wallet's Downloads Shoot Up

If you've been following the newsletter for a while you know that crypto isn't something I talk about often. Not because...


Insights 5/31/24

Monopoly Go's Downloads Dropped 70% Since its Peak - Revenue Didn't

Monopoly Go is a game you can't miss. Not necessarily because of its features but rather because it's everywhere. Since...


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